No matter how big your business is, people still like to know where you came from and what your story is. One tactic this brand uses very well to engage with users on TikTok is to look back at its brand history. Seeing Puma creates gear for numerous sports, they diversify their content accordingly. Apparel brands such as Puma are having great success on TikTok, too. Of course, sports marketing isn’t only for teams. You don’t need to overcomplicate your videos to capture these two things – the sport does the work for you. As well, your ideal fans will enjoy watching content related to your sport. What does this mean for you? Well, it’s important to remember that TikTok is an entertainment platform. They utilize video thumbnail quotes to promote each type of content: Use video thumbnail quotes You’ll also see this account having tons of fun with content on the training paddock, with concepts such as “Top Bins,” the “Crossbar Challenge,” and “Goal Recreated” as some of the best examples. “Trick shot” videos to inspire and engage with fans Arsenal posts regular “trick shot” videos to inspire and engage with their fans. The example below typifies this essence of entertainment. It’s about how entertaining you can be in as short of a timeframe as possible. There is a heavy focus towards entertainment with Arsenal’s videos – which makes sense because that’s the core of what TikTok is all about. Its TikTok following is big, highly engaged, and they’re creating some amazing content. I’m kicking off this list with Arsenal because it’s one of the most recognizable sporting brands in the world. Feel free to use them as inspiration!īONUS: ShortStack helps you connect with fans using contests, giveaways, and social media promotions. For example, sports brands behave differently to cosmetic companies, real estate agents, or restaurants on TikTok.īelow are five examples of sports marketing on TikTok that I believe typify this sector and emphasize the tactics that are working right now. There are so many nuances to creating a great TikTok strategy, and each sector has its own style based on the way users interact with brands on the social network. You should take stock of the latest TikTok trends and identify best practices in sports marketing. To make the most of TikTok, it’s important to observe what others are doing on the platform. With this, you can take a video from another TikTok creator and create a sort of “response video” or interact with the video with your own.Sports marketing on TikTok is rapidly growing in popularity.įrom apparel companies to professional sporting teams, TikTok is a playground for brands with an active aura. One type of content unique to TikTok is duets or stitches. Think about what your brand has to bring to the table and add livestreaming to your regular TikTok marketing strategy. Livestreams can be up to 60 minutes in one session, but we recommend sticking around 30 minutes. Plus, creators over the age of 18 can receive gift points that can be exchanged for funds, adding another fun element to going live on TikTok. This allows you to connect with your audience and build authentic relationships in real-time. Just like nearly every other social media platform, TikTok offers the ability for its creators to live stream in front of their audience. See if there are different versions of these that you can recreate for your own brand. Other options are the “ Tell Me Without Telling Me” challenge or the “ Put a Finger Down” challenge. Reebok posted a creative version of this challenge on their own a sign □ #penandcupchallenge #penchallenge #penandcup #Reebok Look at the “Pen and Cup Challenge.” People say they’re going to do something, throw a pen at a cup, and if the pen lands inside the cup, the person has to follow through on the action they said. People love to hop on different trending challenges, and finding some that relate to your brand can be just another way to resonate with your audience. Participate in TikTok challengesĬhallenges are another big part of TikTok’s video types. This will help you generate more TikTok ideas on how you can repurpose it for your brand’s messaging. Then, you can tap on the sound’s name at the bottom of the screen to view other videos that have used the same sound. To get some more inspiration, we recommend scrolling until you find a sound bite you like. There are endless possibilities with this TikTok idea. They used a trending sound clip and recorded themselves lip-syncing to it while repurposing it to fit their brand. You know that our shoes are waterproof? #vessi #waterproofshoes #nomorewetsocks
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